
About Us
IMPROVING YOUR BOTTOM LINE THROUGH SIMPLE ACTIONS
Meet The Duo

Peter Cooke
Hi, I’m Peter. I am the OG $15,000 in 15 minutes guru.
I once had an FMI executive pull out his phone within 2 minutes of meeting him and telling me, “Ok, you’re on the clock”. I was halfway to gold, and we had not entered the store yet.
I created the first grocery focused sustainability program called the Grocery Stewardship Certification.
Grocery stores have the highest number of materials passing through it each day from new products arriving, materials being prepared for meals, meals being purchased, products being purchased, and cardboard, plastics, water, and food being sent to landfills or diverted to other places.
I teach materials management at three universities, including Tufts University in Massachusetts and help retailers prioritize what is “Material” to their operations.
I am a social scientist and help retailers engage their associates to drive conformance, efficiency, and efficacy in their operations.
I have benchmarked thousands of stores and I have seen how the best-in-class operators engage and energize their staffs.
I want to help you PoP! your profit through the tools and processes I have developed over the years.

Jonathan Tan
Hi, I’m Jonathan. I am the second of two people in the world that can walk into just about any store and find $15,000 of profit in 15 minutes for you, the retailer.
These are no or low-cost operational things that are equivalent to almost $300,000 in additional sales.
Why do I do this? I fell bass-ackwards into the industry with an ethos given to me by my parents from People’s Park and Haight-Ashbury.
I learned how to operate and maintain nuclear reactors in the US Navy. This provided me with the engineering and technical background to troubleshoot critical systems within a store. I earned an Executive MBA from Pepperdine just so I could learn the financial impact of the best sustainable workplace practices you could deploy in your store.
I believe your grocery store is the most important place in our community. When your store wins, we win as a community. Your store supports local youth groups, feeds those in need, and provides healthcare, financial services, communication services, auto services, and a host of other vital needs.
I have benchmarked thousands of stores. The one common thread is the commitment to the respective community. My commitment is to you. I want to help you be the best you can be by helping you identify and prioritize the most impactful actions to increase your profit. Oh, and I am pretty good at helping you find incentives, rebates, grants, and capital too.